Page 25 - Cinnea-Catalog-EN
P. 25

FAIR TRADE
                                                   the production











      Cinnamon is a raw material that can only grow
      in certain regions and under certain conditions.
      The  cultivation  of  cinnamon  trees  is  very  time-
      consuming  and  labour-intensive.  It  takes  15  to
      20  years  for  a  cinnamon  tree  to  be  harvested
      once.
      In order to prevent a possible shortage of raw
      materials  and  to  ensure  the  quality  of  our
      products, we have leased the cinnamon forests
      in  Vietnam  since  2005.  This  enables  us  to
      coordinate cultivation directly on site.
      We  only  use  a  selected  cinnamon  variety  from
      Central  Vietnam,  which  is  known  for  its  very
      high  cinnamon  quality  in  the  South  East  Asia                   We  attach  great  importance  to  fair  trade,  so
      region.                                                               that many people benefit from the trade in our
                                                                            cinnamon products.
      The bark is carefully removed from the tree by
      hand.  The  extracted  bark  is  then  sun-dried  for                 For the farmers in Vietnam, this means that they
      several  weeks.  Mechanical  drying  of  the  bark                    can sell their entire harvest and are financially
      would  severely  impair  the  quality  of  the                        secure during the cultivation phase. This allows
      cinnamon.                                                             them to multiply their turnover.


                                                                            We  do  not  use  expensive  advertising,  for
                                                                            example to offer the farmers fair prices.

                                                                            Any  increase  in  turnover  is  distributed  to  the
                                                                            local employees.

                                                                            This increases the enjoyment of our cooperation
                                                                            and ensures the motivation of our employees.






      All  cinnamon  products  are  manufactured  in  our  own  factory  in  Vietnam.  Environmentally  conscious  production  and  fair  and
      humane working conditions are our principles. We expressly distance ourselves from the production of inferior goods and wage
      dumping,  child  labour,  etc...,  which  are  often  common  in  many  Southeast  Asian  countries.  Many  of  our  products  are
      manufactured  according  to  our  own  design  and  creation.  In  addition,  we  have  our  cinnamon  products  regularly  tested  for
      ingredients and harmful substances by independent laboratories in Germany. This enables us to guarantee the consistently high
      quality of our Cinnea® products.

      In addition to the standard range, we regularly offer new products to meet the needs of the market.













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